One of the most overlooked however important aspects of building a successful real estate investing business is organization. Now I realize the title of the article mentions marketing and that’s what this is about so just keep reading and chill it’s not polite to interrupt! Everyone hopefully knows that they need leads to even have a business, and unless you live in some yet to be discovered by science dimension where they have lead clouds that produce lead showers you are going to have to market for those buyer and seller leads to come in.
Here is where the organizational skills come in to play; when you decide to start marketing and you are doing more than one campaign whether it’s direct mail, online marketing campaigns, or dropping parachuting naked midgets stamped with your contact information into people’s front yards you are going to need a way to track how each method is performing response rate wise.
Why would you want to know where the calls are coming from? So that you aren’t wasting your marketing dollars or time on something that isn’t working! How do I know where the calls are coming from? By A. Having multiple phone numbers (no that’s not expensive either!) B. Having a phone system that has the ability to set up multiple extensions. C. By putting your exes number on the midgets, or I suppose by having friends/family help take calls.
Where do you get these numbers? Skype, google voice (just opened to the public so you don’t need an invite any more), evoice has 800#’s you can try for 6 months or 1000 minutes for free (and is really cheap but solid after that), Adtracker (which is pricey), and then I am sure an internet search would turn up hundreds more options.
It’s imperative that you have some alternative numbers before you even acquire your first or next list that you intend to experiment with or post your next online ad. Also you should set up a spread sheet to track your response rate which you figure on direct mail by dividing the number of different phone callers you received by the number of the pieces of mail that you sent out. The effectiveness of your marketing increases exponentially by knowing exactly what is working and how well. Doing things that are unproductive are just a waste of time and money that will also cripple your wholesaling or real estate investing business.
P.S. Shae Bynes of Good Faith Investing always refers to my Ninja Marketing techniques so she can have half credit for the title haha.
P.P.S. I have added threaded comments to help promote actual discussion and it does look kinda lame to respond to four people in one message.
P.P.P.S If Justin McClelland’s and this aren’t top 20 REI Blog’s you aren’t paying close enough attention no bullshit. See I had made it all the way through without cussing and then I seen the list more fucked up than the MMA pound for pound list after Fedor’s loss Saturday.
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