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9 Property Email Marketing Tips

So as a real estate investor you should be on plenty of people’s buyers lists if not just to see properties or to see how the market is, but also to get ideas for your own personal marketing. (I

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9 Property Email Marketing Tips

Be a Real Matchmaker!

Now that the push for real estate matchmaking software has ended again for now… There is more to being a real estate matchmaker other than getting a buyer and seller and putting them together. I

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Be a Real Matchmaker!

209 Days of Silence Ended by 209 Gurus&#

Well it’s been 209 days since my last post this one will be short the next one won’t be nor will it be in 209 more days! I guarantee it won’t even be another 209 hours before the nex

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209 Days of Silence Ended by 209 Gurus…

Howdy It’s Been A Minute!

So it has been awhile, but every time I had a post I wanted to write the flavor of the month would come out with an email that all of his large list of friends would send you also that was close to th

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Howdy It’s Been A Minute!

A Picture is Worth a Thousand Questions&

I know several people have asked me about doing deals in other markets what’s my best tip? This is a good tip for doing deals in your own  market also though… There is an old saying that

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A Picture is Worth a Thousand Questions…?!?

9 Property Email Marketing Tips

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by on February 13, 2012 at 10:41 am

So as a real estate investor you should be on plenty of people’s buyers lists if not just to see properties or to see how the market is, but also to get ideas for your own personal marketing. (In fact you can even join mine for this very reason right here) You can also see some of the things not to do in your emails! I got an email recently that is so absolutely terrible I had to share it with all of you and point out what is wrong with it piece by piece…

What it do Ron how are you this here is A_____ W_____ the memphis,tn Wholesaler. I have great news!!!! for you i located a great investment property for you that fits your criteria very well.
GH Tip #1: This has already started horribly wrong! Do not use “hipster” talk in the greeting no matter how cool you are!
 GH Tip #2: Don’t get people’s names wrong… I mean seriously my full name is my email address on this list somehow Gregory Leon somehow is reduced down to Ron!
GH Tip #3: This grammar is brutal! Too many mistakes here that are so obvious I don’t need to point them out. Moving on…
The address is 6__9 Coteswood drive  memphis,tn 38134 its in a great quiet neighborhood,
GH Tip #4: altered address is just as useful as the one he gave me because… You guessed it he got the address wrong! Always double check your addresses, beds, baths, and lock box codes at the very least before sending out your properties!
Here is all the Information on it:
Sales Price: $72,900
Projected Rental Income: $12,900
Less 6% Vacancy:$774 (GH Tip #5: Don’t put randomized numbers in. Experienced buyers have there own formulas that they use. If they’ve told you to figure in some thing when you send it then go ahead, but don’t randomly cut into their profits)
Annual Operating Income: $12,126
Annual Operating Expenses
Management at 8%:  $1,032
Annual Taxes  $2,559
Insurance  $896
Yearly Maintenance Reserve $720 (<—– another random figure)
Total Operating Expenses  $5,207
Net Operating Income   $6,919
Cash on Cash Return   9.49% (GH note#1: This one isn’t correct and not anywhere close to a deal for 70% of the cash flow investors minimum I have ever talked to. The closing costs aren’t figured in or anything. Not to mention in a follow up email it needs a new roof is also left out of this equation.)
Value Indicators
Gross Rent Multiplier  5.65
Tax Appraisal   $142,000
Fair Market Value(FMV)  $129,400
Price per Square Foot  $27.38
Replacement Cost $239,670
 GH Tip #6: Way too much right here! This is mostly useless stuff that has either been made up or can be easily found by your potential buyer
This property i feel mets your investing criteria its between $56,000- $69,100 After Repair Value(ARV)
The home is rented for $1,075 a month its already rented meaning cash flow from the start.
 GH Tip #7: Once again more numbers that contradict what you told me earlier.
GH Tip #8: Don’t try to sell houses for more than the ARV at a cash price to investors especially when they need more repairs! That will not ever work!
If you have any questions please call me at 901-6__-___3
Thanks
Sincerely&Respectfully
A_____ w____
GH Tip#9: Send at least one picture! Also capitalization in appropriate places like oh I don’t know your own name makes people seem not necessarily smart, but not like a moron.
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Be a Real Matchmaker!

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by on February 2, 2012 at 10:32 pm

Now that the push for real estate matchmaking software has ended again for now… There is more to being a real estate matchmaker other than getting a buyer and seller and putting them together. If you really look at it there’s much more to it than just that. If you want to make money in real estate you have to figure out what you can bring to a deal to get it to the closing table! Whether that be a buyer, seller, money, knowledge, being someone’s eyes, ears, or even legs to make the deal happen can all help you make some money!

Find a way to put yourself into the deal any where you fit in to get paid that’s real estate matchmaking at it’s best!!!

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209 Days of Silence Ended by 209 Gurus…

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by on January 25, 2012 at 9:33 pm

Well it’s been 209 days since my last post this one will be short the next one won’t be nor will it be in 209 more days! I guarantee it won’t even be another 209 hours before the next post… I will say this and this only flat out lying is a terrible marketing technique!

I started with no money for marketing but then one day… I got this magic thingy that allowed me to really get going even though it’s only been around for 2 years and I’ve been doing this for 8 years or more the math somehow works out to be dead on…

Here’s some math that does work out… If you were to buy the magic doohickey they highly “suggest” (i.e. make anything less darn near useless) it’s $197 a month (which you know even absolutely broke people can afford) or you can send a mail out to 209 home sellers, buyers or what ever for $186.01…

But then again why would we want to let something silly like that math garbage get in the way of a good story about real estate matchmaking software with Freedomsoft or Freedom$oft or the miracle money machine for wholesaling real estate or (insert not real catchy term here)… That will be gone forever soon for 5 or 6 weeks… Sad part is I actually use it myself just don’t like the route they have chosen to go with the marketing of this thing!

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Howdy It’s Been A Minute!

3
by on June 29, 2011 at 11:42 am

So it has been awhile, but every time I had a post I wanted to write the flavor of the month would come out with an email that all of his large list of friends would send you also that was close to the same topic! Speaking of those guys I’ve noticed something when I check my email it’s kind of like Groundhog Day (Bill Murray is a hilarious dude!) in that about every six weeks they recycle the last flash in the pan who’s course or miracle doohickey will be closed forever in less you order before Midnight!

At least there is typically only one guy or group being pushed at a time with that aggressive (annoying, agitating, or assholish pick your favorite a- adjective) tactic. Yesterday however there were no less than 8 guys offering personal one on one coaching to a few limited people because they care so much… If that was the reason then why isn’t it free?

So I have a question have any of you ever bought in two one of the medium or big guys coaching program and did you have any success with it?

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A Picture is Worth a Thousand Questions…?!?

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by on May 17, 2011 at 5:04 pm

I know several people have asked me about doing deals in other markets what’s my best tip? This is a good tip for doing deals in your own  market also though… There is an old saying that “a picture is worth a thousand words” while this is true if you don’t have enough or the right pictures you will find yourself answering a thousand questions! If you have a house that needs more than paint and carpet in repairs you are gonna need lots of pictures for one as well as pictures of some damage! Why if you are telling people a house needs ten to twenty thousand dollars or more in repairs would you send them  5 or 6 pretty pictures of  a house? This works both ways even if you have a house that needs only a small amount of repairs why not send them  a picture of every inch of the house as proof?  It’s one thing to wholesale a house without ever going in it, but it’s a whole other situation when you don’t have proof of ever talking to someone other than the seller who has been in it! I was looking on Craigslist which as many of you know isn’t out of the ordinary for me or a lot of people, and I started looking at the local wholesalers ads and they didn’t have any pictures so I emailed them what I got back was a picture of the front side of the house and the back side of the house… That was it real estate investing of any kind isn’t for the lazy especially not wholesaling people! If you are doing it in your market go take pictures, and if it’s out of your market don’t even tie it up until you have at least eight to ten pictures and then have a contractor, bird dog, or even the seller send you a bunch of pictures at the very least 15!

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Yeah Buddy!

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by on March 27, 2011 at 12:36 pm

So I’m just gonna say something real quick like… Be careful what you ask for you just might get it is a powerful old ass saying… I’m gonna have start digitally bitch slapping people for the nonsense that’s going on out here in the real estate investing “blogosphere”, blog world, or whatever silly ass term you want to put on it… Stay tuned to see what happens next!

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Where Will the Most Eyes See My Property?

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by on March 11, 2011 at 12:30 pm

Where will the most eyes see your property? It doesn’t really matter but the answer is the internet obviously but wouldn’t you rather get your wholesale real estate deals in front of quality eyes instead? Start getting some property management companies on your team, on your email list/ phone book or in your network whichever terminology you prefer to use!

Now I know some of you are thinking exactly why would I do that and what good is that gonna do me? Maybe even perhaps why would they help me?

Well here are a few reasons why you should do it and why they will help you!

1. They have landlord buyers in place!

You see the thing is you can’t be a property management company without properties… Obviously the people who own these are landlords! Get to know a few of these companies and you could very well get your deals in front of literally hundreds of people active in today’s market!

2. They will help you sell your deals!

One way they can help you is by telling you what your house will rent for! This is a necessity when trying to figure accurate numbers for figuring numbers for cash on cash returns or any return on investment numbers you choose!

Two they don’t mind putting your good deals out to their clients because if and when they do buy one that’s immediately more money in their pockets!

3. More properties for you to wholesale!

Yes when they have landlords or clients who want to liquidate their portfolio they will start sending them to you their new bestest (that’s totally a  real word dammit) real estate wholesaler friend!

So this is indeed one way to improve your business on multiple fronts and once you get to know what each of your property managers buyers wants from a property you can throw together a spreadsheet and see which of your deals meets their criteria to go along with pictures and the normal everyday stuff. The spreadsheet has all of the things they actually care about first and foremost the money!

Here is the one I use personally as a free download to all of you (that are on the mailing list that is!)

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Just The Facts…

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by on February 26, 2011 at 2:43 pm

What is the best thing you can do for your business? Use all of the resources available to you in the most efficient way possible! How many of you know whether or not your county or city tax assessment information is online? Wouldn’t that be easier than going to the court house and physically looking through the mounds of paper?

Do you use your telephone for more than texting forwards all day? It’s one of the greatest tools you have for creating a buyers list! If you think that all of the real cash buyers are checking the internet you are sadly mistaken. You know when you are running comps and see the investor prices you should probably take a minute and find out who is buying it and call them don’t direct mail them and hope you get a response use your phone and dial them up!

Did you know there is more to the internet than blogs, bad dating sites and 3 legged mule porn? Yes indeed there is everything you need to know to run a profitable real estate investing business if you look! Hell if you are too lazy to use a search engine just ask somebody where to go and they will tell you!

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The Post 29 Years 364 Days in the Making…

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by on February 22, 2011 at 9:44 am

You know really it being the day before my 30th birthday you would think that I would be scared of 30 or happy either one… To me it’s just another day even though my boss is secretly a nice guy and would give me the entire week off if I wanted… First and foremost I would like to say thanks and fuck you right back to the people who sent me Tevin Campbell and Sisqo’s greatest hits cd’s… Secondly the only thing I really want for my birthday isn’t sold in stores or something I’m likely to get, but that’s what dreams are for… Thirdly I would like to state that while I enjoy a healthy dose of competition as I get older I seem to be more interested in the success of others… So point blank who wants to do a deal or two together? If your real estate investing business sucks or you just want to see another perspective give me a shout…
Fourthly Product launches are stupid when you do the exact same thing you did 6 months ago over and talk about your never before seen video that I have already seen…

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Tax Refund Time… Wanna “Ball” For Longer Than a Few Weeks?

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by on February 4, 2011 at 11:30 am


So it’s tax time and for the majority of folks that means it’s refund time… Which for some reason it’s time to start “ballin’ ” like you are newly rich and buy a few things you’ve been wanting or pay off some of those bills created over the year especially during the holiday seasons. Use your money responsibly now I know you’re thinking isn’t this a real estate investing blog? Yes you would indeed be correct on that one oh so observant reader. However I can talk about anything I want to, because well I pay for this you don’t ;) but seriously before you blow all of your newfound “wealth” think about this… Would you like to get a check like that every month at least once a month for the entire year? Wouldn’t you like to be able to do your Jim Jones impersonation all year long by having a few thousand dollars of extra money a month? Then my advice to you is to take action and either buy a course you like and use it to the best of your ability, or hire a coach/ mentor whatever you want to call it that you think would suit you.

If you are interested I have a tax refund sale for 50% off while I have space available… It’s over on the right… Don’t spend all of the governments money in one place!

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