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9 Property Email Marketing Tips

So as a real estate investor you should be on plenty of people’s buyers lists if not just to see properties or to see how the market is, but also to get ideas for your own personal marketing. (I

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9 Property Email Marketing Tips

Be a Real Matchmaker!

Now that the push for real estate matchmaking software has ended again for now… There is more to being a real estate matchmaker other than getting a buyer and seller and putting them together. I

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Be a Real Matchmaker!

209 Days of Silence Ended by 209 Gurus&#

Well it’s been 209 days since my last post this one will be short the next one won’t be nor will it be in 209 more days! I guarantee it won’t even be another 209 hours before the nex

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209 Days of Silence Ended by 209 Gurus…

Howdy It’s Been A Minute!

So it has been awhile, but every time I had a post I wanted to write the flavor of the month would come out with an email that all of his large list of friends would send you also that was close to th

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Howdy It’s Been A Minute!

A Picture is Worth a Thousand Questions&

I know several people have asked me about doing deals in other markets what’s my best tip? This is a good tip for doing deals in your own  market also though… There is an old saying that

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A Picture is Worth a Thousand Questions…?!?

9 Property Email Marketing Tips

0
by on February 13, 2012 at 10:41 am

So as a real estate investor you should be on plenty of people’s buyers lists if not just to see properties or to see how the market is, but also to get ideas for your own personal marketing. (In fact you can even join mine for this very reason right here) You can also see some of the things not to do in your emails! I got an email recently that is so absolutely terrible I had to share it with all of you and point out what is wrong with it piece by piece…

What it do Ron how are you this here is A_____ W_____ the memphis,tn Wholesaler. I have great news!!!! for you i located a great investment property for you that fits your criteria very well.
GH Tip #1: This has already started horribly wrong! Do not use “hipster” talk in the greeting no matter how cool you are!
 GH Tip #2: Don’t get people’s names wrong… I mean seriously my full name is my email address on this list somehow Gregory Leon somehow is reduced down to Ron!
GH Tip #3: This grammar is brutal! Too many mistakes here that are so obvious I don’t need to point them out. Moving on…
The address is 6__9 Coteswood drive  memphis,tn 38134 its in a great quiet neighborhood,
GH Tip #4: altered address is just as useful as the one he gave me because… You guessed it he got the address wrong! Always double check your addresses, beds, baths, and lock box codes at the very least before sending out your properties!
Here is all the Information on it:
Sales Price: $72,900
Projected Rental Income: $12,900
Less 6% Vacancy:$774 (GH Tip #5: Don’t put randomized numbers in. Experienced buyers have there own formulas that they use. If they’ve told you to figure in some thing when you send it then go ahead, but don’t randomly cut into their profits)
Annual Operating Income: $12,126
Annual Operating Expenses
Management at 8%:  $1,032
Annual Taxes  $2,559
Insurance  $896
Yearly Maintenance Reserve $720 (<—– another random figure)
Total Operating Expenses  $5,207
Net Operating Income   $6,919
Cash on Cash Return   9.49% (GH note#1: This one isn’t correct and not anywhere close to a deal for 70% of the cash flow investors minimum I have ever talked to. The closing costs aren’t figured in or anything. Not to mention in a follow up email it needs a new roof is also left out of this equation.)
Value Indicators
Gross Rent Multiplier  5.65
Tax Appraisal   $142,000
Fair Market Value(FMV)  $129,400
Price per Square Foot  $27.38
Replacement Cost $239,670
 GH Tip #6: Way too much right here! This is mostly useless stuff that has either been made up or can be easily found by your potential buyer
This property i feel mets your investing criteria its between $56,000- $69,100 After Repair Value(ARV)
The home is rented for $1,075 a month its already rented meaning cash flow from the start.
 GH Tip #7: Once again more numbers that contradict what you told me earlier.
GH Tip #8: Don’t try to sell houses for more than the ARV at a cash price to investors especially when they need more repairs! That will not ever work!
If you have any questions please call me at 901-6__-___3
Thanks
Sincerely&Respectfully
A_____ w____
GH Tip#9: Send at least one picture! Also capitalization in appropriate places like oh I don’t know your own name makes people seem not necessarily smart, but not like a moron.
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209 Days of Silence Ended by 209 Gurus…

0
by on January 25, 2012 at 9:33 pm

Well it’s been 209 days since my last post this one will be short the next one won’t be nor will it be in 209 more days! I guarantee it won’t even be another 209 hours before the next post… I will say this and this only flat out lying is a terrible marketing technique!

I started with no money for marketing but then one day… I got this magic thingy that allowed me to really get going even though it’s only been around for 2 years and I’ve been doing this for 8 years or more the math somehow works out to be dead on…

Here’s some math that does work out… If you were to buy the magic doohickey they highly “suggest” (i.e. make anything less darn near useless) it’s $197 a month (which you know even absolutely broke people can afford) or you can send a mail out to 209 home sellers, buyers or what ever for $186.01…

But then again why would we want to let something silly like that math garbage get in the way of a good story about real estate matchmaking software with Freedomsoft or Freedom$oft or the miracle money machine for wholesaling real estate or (insert not real catchy term here)… That will be gone forever soon for 5 or 6 weeks… Sad part is I actually use it myself just don’t like the route they have chosen to go with the marketing of this thing!

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A Picture is Worth a Thousand Questions…?!?

0
by on May 17, 2011 at 5:04 pm

I know several people have asked me about doing deals in other markets what’s my best tip? This is a good tip for doing deals in your own  market also though… There is an old saying that “a picture is worth a thousand words” while this is true if you don’t have enough or the right pictures you will find yourself answering a thousand questions! If you have a house that needs more than paint and carpet in repairs you are gonna need lots of pictures for one as well as pictures of some damage! Why if you are telling people a house needs ten to twenty thousand dollars or more in repairs would you send them  5 or 6 pretty pictures of  a house? This works both ways even if you have a house that needs only a small amount of repairs why not send them  a picture of every inch of the house as proof?  It’s one thing to wholesale a house without ever going in it, but it’s a whole other situation when you don’t have proof of ever talking to someone other than the seller who has been in it! I was looking on Craigslist which as many of you know isn’t out of the ordinary for me or a lot of people, and I started looking at the local wholesalers ads and they didn’t have any pictures so I emailed them what I got back was a picture of the front side of the house and the back side of the house… That was it real estate investing of any kind isn’t for the lazy especially not wholesaling people! If you are doing it in your market go take pictures, and if it’s out of your market don’t even tie it up until you have at least eight to ten pictures and then have a contractor, bird dog, or even the seller send you a bunch of pictures at the very least 15!

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Where Will the Most Eyes See My Property?

2
by on March 11, 2011 at 12:30 pm

Where will the most eyes see your property? It doesn’t really matter but the answer is the internet obviously but wouldn’t you rather get your wholesale real estate deals in front of quality eyes instead? Start getting some property management companies on your team, on your email list/ phone book or in your network whichever terminology you prefer to use!

Now I know some of you are thinking exactly why would I do that and what good is that gonna do me? Maybe even perhaps why would they help me?

Well here are a few reasons why you should do it and why they will help you!

1. They have landlord buyers in place!

You see the thing is you can’t be a property management company without properties… Obviously the people who own these are landlords! Get to know a few of these companies and you could very well get your deals in front of literally hundreds of people active in today’s market!

2. They will help you sell your deals!

One way they can help you is by telling you what your house will rent for! This is a necessity when trying to figure accurate numbers for figuring numbers for cash on cash returns or any return on investment numbers you choose!

Two they don’t mind putting your good deals out to their clients because if and when they do buy one that’s immediately more money in their pockets!

3. More properties for you to wholesale!

Yes when they have landlords or clients who want to liquidate their portfolio they will start sending them to you their new bestest (that’s totally a  real word dammit) real estate wholesaler friend!

So this is indeed one way to improve your business on multiple fronts and once you get to know what each of your property managers buyers wants from a property you can throw together a spreadsheet and see which of your deals meets their criteria to go along with pictures and the normal everyday stuff. The spreadsheet has all of the things they actually care about first and foremost the money!

Here is the one I use personally as a free download to all of you (that are on the mailing list that is!)

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Just The Facts…

1
by on February 26, 2011 at 2:43 pm

What is the best thing you can do for your business? Use all of the resources available to you in the most efficient way possible! How many of you know whether or not your county or city tax assessment information is online? Wouldn’t that be easier than going to the court house and physically looking through the mounds of paper?

Do you use your telephone for more than texting forwards all day? It’s one of the greatest tools you have for creating a buyers list! If you think that all of the real cash buyers are checking the internet you are sadly mistaken. You know when you are running comps and see the investor prices you should probably take a minute and find out who is buying it and call them don’t direct mail them and hope you get a response use your phone and dial them up!

Did you know there is more to the internet than blogs, bad dating sites and 3 legged mule porn? Yes indeed there is everything you need to know to run a profitable real estate investing business if you look! Hell if you are too lazy to use a search engine just ask somebody where to go and they will tell you!

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Are You Disappearing?

0
by on November 14, 2010 at 4:18 pm

Real quick tip. If you have been getting ghosted on Craigslist try not using links especially if all you are posting is properties. Sellpoint really seems to be getting hammered by their system and they don’t even have an answer as to why. Also I as advised to not put up any pictures. Hope this helps. I talked for 45 minutes today with their customer “support” which is actually not all that supportive go figure. Seems like that’s going around these days.

Later Peeps

Happy real estate investing!

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Change… I Don’t Think So!

4
by on October 27, 2010 at 10:59 pm

So someone emailed me a question and I didn’t have an answer for it at the time, but I will answer it now. In the form of a blog post since that’s kind of what the question was about.

Dear Greg,

I very much enjoy your blog posts, great tips, and writing style and know very many others that do as well. Have you ever considered changing your style a little bit to start getting the respect you deserve? That’s the only thing I can think of as to why you have been left off of Bigger Pockets best bloggers list and Patrick Riddle’s REI Blog battle.

Thanks  and keep up the great work! (Name Withheld)

Well I thank you for the appreciation and email. To answer your question though hell no I’m not changing anything and I’m not about to start kissing anyone’s ass for “e-cred”!

Fact: Thousands of people come to this blog per month. Note the word thousands is indeed plural.

Fact: I do deals. That pays better than getting digitally sucked off by list makers.

Fact: People find this blog and keep coming back without them… So in a nutshell fuck’em!

Fact: If I sacrificed a little self expression I would blog about 4 times a year “to play by the rules” because it bores the hell out of me.

Fact: Every time I people read my posts they get to see ME not some PG award chasing bullshit.

Fact: More buyers and sellers who read my blog like me more because of it, I am a REAL person. I don’t put on some little facade pure garbage stuffy act to please a bunch of people I will never meet.

Fact: I may tone it down a bit in time, but today is not that day. My give a damn ran out a long time ago on people pleasing.

So if you are reading this and have been for awhile expect more of the same and thank you!

P.S. Be sure to like the Facebook fan page I will be doing a lot of things on there in the near future!

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A Warning Video… This is New

2
by on October 14, 2010 at 12:24 pm

So I’m alerting everyone to get on the Newsletter List or miss the case study for this weekend! You will laugh, learn something and probably be offended by something in it but… I had to live it moment by moment so it could be worse haha.

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How Do I Do More Deals?

16
by on June 9, 2010 at 1:36 pm

That’s the question I get asked more than any other except how do I know what to offer. Point blank period you have to put more houses under contract that suit your buyers criteria. Easier said than done right? Not exactly. They all like to say well my buyers don’t  have a set criteria or it could change month to month but they don’t really know. If you are a wholesaler with a list of  hundreds or even thousands yet only do a deal once a month or less you are missing the big picture!

There is a saying “that the money is in your list”, which is a true statement to a point. The money really is in knowing what your list wants and then going out and getting it. I know what you’re gonna say to that already “well they don’t have a criteria I’ve sent out a mass email and hardly anyone answered.” Well no freaking kidding they know you sent the same empty ass message to everyone. Ask them to get on the phone with you  for a ten or fifteen minute chat to talk about it at their convenience and see what kind of response you get. Don’t even say “well I have to talk to 500 people on the phone” no genius not all at once you are good with maybe at the most 50 to start doing more deals!

Knowing exactly what a small segment of your “list” wants is significantly more profitable than throwing shit against the wall and seeing what sticks! Be a wholesaler/ real estate investor not a collector of email addresses and useless phone numbers. You aren’t a rolodex or craigslist spammer (by the way I hate those ass clowns) so don’t just hold information and not put it to good use! Connecting with your buyers and getting the houses they want is the best way to do more deals!

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2 Weeks For Focus

6
by on May 26, 2010 at 11:23 pm

So it’s been almost 2 weeks and I’ve been really trying to focus in on this task at hand and deal with some other issues that are completely bizarre. I’ve also been playing with Open Road 3 to see how useful it really is in completing this challenge successfully. So here is my quick review from having tried it out for about a week.

Open Road 3 would be great if it wasn’t broken. Yet it is broken so it’s almost down at p.o.s. level as is. It offers some features that work great like the comps report and the hammerpoint repair costs estimator. The organizational set up is actually really good as well. I can see it being used for wholesaling, short sales, buy and hold, or whatever. Now as far proposed features like power matching and linking, adding additional users, sending deals out to your buyers list its pretty much shitty. Granted I haven’t tried to use tech support or anything like that yet, but that takes forever with pretty much everything so I haven’t even bothered yet! All this being said though if/when they get all of the kinks worked out I actually see it being some great software for any real estate investor. Until then however find a trial membership if you are interested let me know I can hook up with the 30 days for 1$ trial. No I don’t get a damn thing from it either haha.

Two more quick things before I sign off for the night it is lateish ya know. One for those of you who are unaware the newsletter sign up is in the upper right hand corner it’s actually got some really good stuff written for it already but I would kinda like to send it to more than 5 people dammit j/k sort of. Two be sure to check out the newest blog on the blogroll from my friend Matt Rosen! Yes I did indeed pull an almost technical maneuver and put his name as a link.

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